Taste matters but Heike Young argues it's only half the equation. The content marketers who will win the next era are the ones pairing creative judgment with a track record of outcomes, people-generated storytelling, and the discipline to innovate inside any org.
Taste is having a moment in marketing conversations—and for good reason. But Heike Young, who's spent years leading content innovation at scale, says taste alone won't close the gap between good marketers and great ones. The other half of that equation is what this episode is really about.
Heike has spent her career leading content innovation at scale, including growing Salesforce's branded YouTube channel to more than 800K subscribers through a deliberate, creator-first strategy.
In this episode, she makes the case for why human storytelling is the durable skill that separates great marketers; how carving out even 10–15% of your time for innovation can define a career; and why "resonance over reach" should be the filter every content decision runs through.
3 Takeaways:
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Chapters:
[00:51] The difference between taste and storytelling
[02:58] Why you need a durable strategy over tools
[03:57] What the Matrix teaches us about storytelling
[05:32] Innovation as a skill
[07:52] Heike’s YouTube Growth
[10:50] Aim for resonance over reach
[12:37] Heike’s MarTech Hot Take
About the Guest:
Heike Young is a content strategist, consultant, and speaker with 15 years of experience building content programs that grow brands. She spent 11 years at Salesforce in ascending content leadership roles — co-hosting an award-winning B2B marketing podcast and leading the video team that grew Salesforce's YouTube channel to over 800,000 subscribers through creator partnerships, branded series, and global event coverage. She went on to lead content, social, and integrated marketing at Microsoft before launching her own practice in 2025, focused on consulting, speaking, and content creation. Her work has been featured in Forbes, AdWeek, CNBC, USA Today, and more, and she has consulted brands including Disney, Clorox, and L'Oréal on marketing strategy.
Follow The Leader — Heike’s Recommendations:
Jay Acunzo: https://www.linkedin.com/in/jayacunzo/
Connect:
Heike Young: https://www.linkedin.com/in/heikeyoung/
Sara Faatz: https://www.linkedin.com/in/sara-faatz-b67213
Progress: www.progress.com
Heike Young, Inc.: https://heike-young.com/