Amanda Cole, CMO of Bloomreach, shares why marketers must rethink their role in the AI era—and how content and data strategy can shape the future.
Amanda Cole, Chief Marketing Officer at Bloomreach, joins the show to explore how AI is reshaping marketing roles, data strategy, and the customer experience.
Amanda and Sara dig into how AI agents consume and reframe content, why brands should focus on “overwhelming the agents” with rich, structured information, and how new data enrichment tools open the door to leapfrog past old data management challenges. Amanda also shares how Bloomreach customers are already experimenting with conversational shopping assistants and AI-driven fraud detection, while reflecting on what this shift means for creativity, entry-level talent, and the evolving role of marketing leaders.
Amanda:
“Now we have an opportunity to really overwhelm the agents, if you want to call it that, for AI—with information and make sure that they have the tools to actually build context and respond.”
Links & Resources:
Connect with Sara: linkedin.com/in/sara-faatz-b67213
Connect with Amanda: linkedin.com/in/amandajoycole
Learn more about Progress: progress.com
Learn more about Bloomreach: www.bloomreach.com
Timestamps:
00:40 – Why AI is keeping marketers up at night
02:15 – Rethinking creativity and human value in the AI era
03:45 – Data hygiene, unstructured data, and enrichment opportunities
05:30 – Training AI and the future of marketing roles
06:50 – Real-world AI use cases: fraud detection and conversational shopping assistants
08:40 – Sources of inspiration and ongoing learning
09:30 – Amanda’s MarTech hot take: rethink everything
#martech #AIinMarketing #contentstrategy #datamanagement #progress